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arabasoads
Angemeldet seit:
21.03.2022
Beiträge: 667
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Every business that exists should be marketing online, especially small businesses. Online marketing is not expensive, but it is very effective. This book is a good overview of all the marketing basics in the internet age. In full disclosure, the author also offers a course which they market at the end of his book. But, the information is accurate and you'll be able to use this book as a resource on its own too.
*****
Book #7: Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
If you're involved in selling knowledge, this book is for you. It is a little bit dated in terms of technology but the information in the book is sound and it's an important book to read. The book teaches that perception is everything when it comes to value. If you can persuade your audience that your value is higher, you can increase your profits exponentially. This book also talks about building relationships and that quantity and speed aren't where you should be focused. Rather you should focus on quality and value.
Book #8: Purple Cow, New Edition: Transform Your Business by Being
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